Kaymu Nigeria has released a white paper titled; E-commerce in Nigeria: Market Trends and Consumer Behavior where they researched on the purchasing habits of e-commerce consumers in Nigeria.
The paper is worth taking a look at, you will find it here.
Ok, maybe a teaser. The 5 most popular product categories are:
- Fashion (women fashion, definitely)
- Jewelry and Watches
- Mobile phones and tablets
- Health and beauty
- Home and Kitchen appliances
You could also guess that more people are using their phones to shop (69%) than desktop (31%).
I am a big advocate of gathering facts and using the data to make informed decisions.
We should be sending Kaymu a bottle of wine for choosing to make their research results public.
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