We have to pick our words carefully, ensuring that our partners/customers/users understand exactly what is going on and what we have to offer.
I think the era of vague description and vague offers is over. The 20 page privacy policy will be read by no normal user and if your ‘about’ page is longer than needed, it will also get skipped. These days, people barely pay attention.
If you cannot easily present your case clearly, in as few words as needed, its game over.
