Some people are too ‘nice’ to be in business as the Entrepreneur. Men seek such people out to exploit and in no time, such a business is wrecked.
I do not think you necessarily need to become an evil person before you can start, run and grow a business. But more often than not, you would need to grow a ‘thick skin’, you would need to set boundaries and distinctions between yourself and your business, you would need to start taking some actions because it has to be done and not allowing your emotions to get in the way.
How do you explain to your ‘friends’ that the snacks you are baking is for sale and they can’t have any of it for free?
How do you sack an ineffective employee that has a wife and 3 kids to feed? Do you keep him on for emotional reasons?
How do you ensure your workers are not ripping you off too badly?
How do you ensure that predators do not feed off on your business and cheat you?
This is a business and we have to ensure we do all it takes to make it thrive against all assaults and challenges. We have to make the tough decisions, we have to grow the ‘thick skin’ needed.
