One of the big trends in unlocking business growth is through content marketing. Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
Content Marketing helps to attract and convert prospects into customers, and those customers into repeat buyers. The type of content you share have to be closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
The content you share has to be relevant and valuable to your target audience. The temptation to write something scanty and then demand they pay more before they can access more information has to be subdued. If what you share is not perceived to be extremely valuable enough, the whole process would be jeopardised. Relevant and valuable will always win and it will always open doors for you.
When you share content is that is valuable, you will naturally become the default go-to option when people have problems in that area. Sharing valuable demonstrates that you are a thought leader and an expert we can trust to deliver.
Content marketing requires consistency. You do not have to publish new content everyday, but you certainly have to promote your content every single day. Attracting new prospects and re-emphasising your presence in the hearts of those who already know about you.
Content marketing cannot be ignored in these digital times, businesses have to catch on and implement it in their businesses as soon as possible. The best time to start your content marketing activities was 2 years ago, the next best time to start is right now. The sooner you start, the better because the real power of content marketing comes with age, your influence increases over time and you then begin to see the results in your business.
