What do you really sell? What exactly do you do?
Many retailers like kidding themselves that their product are the items they have for sale, like Coca-Cola beverages for example, but they are wrong. The Coca-Cola in your store is NOT your product, your product is the service you render. That is why you have to invest in cooling the drinks and getting a few seats.
Your product is the experience and atmosphere you create in your store.
Get clear on your product, what exactly it is that you do and you would have started taking concrete steps towards business optimisation.
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Watching The World
- Many people are wondering why there has been an increase in power supply across the country. Argue no more, Here is the answer. (Let’s just say “No to vandalism!”)
- Meanwhile, you can now call out to your phone and it will respond; Huawei has launched a voice response phone in Ghana.
