It still bugs me that in these times, when digital platforms like Google, Facebook, Twitter, Instagram and Whatsapp can help us reach billions of people everyday, irrespective of our own physical location, so many people still want to do business the “good old way”.
A smart entrepreneur (that’s you, by the way) realises that if you are starting anything now, you have to figure out the digital strategy first and then build every other thing around it. The current model many people use is to build out everything the old way and then slap digital on top. It barely sticks.
It is not about creating a website for your business. It is about reworking your business in such a way that it is fueled and growing by maximising the internet.
The key question is: how can I build a more profitable business by leveraging all the cool tech products and services out there? You start from here and then build up.
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Watching The World
- An exclusive rare look inside Main One’s data centre in Lagos.
- It seems Samsung is ready to show the world a smartphone that can be folded!
