The real gold in business is found from repeat customers.
After all the work of finding prospects and converting them into paying customers (not users), more work should be done to see how you can get them to do more stuff with you. As most people in the business game soon find out: selling more stuff to Customer X is much cheaper and easier than adding a new Customer Y.
__________
Watching The World
- Critics still doubt Facebook’s free internet despite some changes.
