As the world celebrates all sort of things (whether worth celebrating or not), our own job is to keep an eye out for the business aspect of it.
Every celebration, every anniversary is a great chance to indulge and do things people do not usually do day-to-day. Spending patterns during any festive period is crazy.
We have to remember that buying is more emotional than rational. People do not necessarily buy one brand over the other because it is superior to the other, they buy because of the way they feel about the brand.
That is why once you have a brand people trust and love, don’t screw it. Rather grab a chair and milk them….
So, with every wave of festivals and celebrations coming up, position yourself in the place of how to make money off it. That’s the smart thing to do.
