Customer Secrets: Aggressive (But Ethical) Ways To Decode What Your Customers Want And Use That To MAXIMISE Profit

Description

The most important question in business is not WHAT we do, but WHO we intend to serve. The WHO we serve in business is much more important than the WHAT we do. Lack of clarity with regards to WHO we are trying to serve renders branding and marketing efforts futile.

When most businesses fail and the founders are quizzed, they usually answer “We did not get enough customers” OR “We did not grow FAST enough”. While you would not be wrong to conclude that businesses die because they refused to go out and grab new customers, on the other hand, “grabbing” new customers is not as simple as that sounds.

There are a number of things you have to factor in. However, the most important thing is definitely customer knowledge. You have to know your customers.

Knowing your customer is key for any business undertaking. Seasoned business owners understand what their customers want; nearly intuitively and because of this, they are able to develop concepts and key strategies that helps them attract, retain and serve their customers at the highest level.

We cannot argue with the reality that human beings are by nature selfish and only obsessed with themselves first. The fundamental mistake most business owners make is that they are also obsessed with themselves. This is a mistake business owners make over and over again.

The rookie business owner makes the mistake of building a business they want, building it around what they want, what they like and what is most convenient for them to do and offer, rather than building a business that will resonate with their customer base.

If you are going to build a business that is profitable and formidable, then realise that it is not about you as the professional or entrepreneur building this thing. You have to commit totally to the idea that your business is always going to be about the people you want to serve.

Think like your customer. Your customer is selfish and obsessed with themselves only, which means they will only buy stuff that aligns with how they view themselves or what they aspire towards. Understanding this basic concept is the beginning of business wisdom.

Your marketing does not begin with running advertisement and developing a website. It begins with the question: How well do you understand your customers?

This book, CUSTOMER SECRETS will empower you with the necessary tools, concepts and framework that will help you dig deep into the mind of your customers.

I can guarantee that your business will change forever, even if all you do is apply just thirty percent of this book into the things you do.