I recently sighted a new ad for Peak Milk, touting a fresh new design for the pack. They apparently redesigned the familiar and now-boring milk can into something else.
Then it dawned on me.
Milk is milk.
How do we standout from the pack when our services are essentially the same? Branding! It your brand that helps you stand out from the crowed pack and with this new pack design, Peak Milk was taking another step to differentiate themselves. It is like they yelling: “Hey! Check us out! We now come in cool looking cans, unlike the boring alternatives to us!”
Over to you:
- How can you make your business seem new?
- What new coat of paint can you pour over your business services to make them seem new and shiny?
__________
BUILD YOUR IDEA
This year, I want to assist 30 people to move their ideas from thoughts to reality, so I am creating the BUILD YOUR IDEA programme to get it done. I will teach you everything you need to know to convert your ideas into projects, businesses or startups. I do not plan to stop there, I also will offer some guidance as you step out to build out your ideas.
I have a track record of consistently moving ideas into products and startups. You will be getting access to practical knowledge, wisdom and ideas that I have gathered in my nearly 10 years of working in this field.
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Watching The World
- Nigerian Minister of Industry, Trade and Investment, Mr. Olusegun Aganga says fuel importation will end in 2018. (And the people said AMEN)
- If your dream is to become a driver or even the President’s personal driver, please go back to bed and dream again. Here is a look at Mercedes Benz self-driving car concept, reports also suggest NASA and Nissan are teaming up to work on self-driving car tech. Booyah!
