Money second. Value first.
We ought to be more desperate to deliver value than we are to collect money from our customers.
The reason is obvious to me; if I deliver value, I will be able to sell more stuff to my customer and I will be able to get referrals more easily. If all I’m after is getting paid, I might not come across as genuine and authentic enough.
When we focus on delivering real value to our customers and help them achieve their goals, we build solid bridges for the future.
