The most important thing in a business is not the abundance of great ideas, or good staff members.
What is really important in your business is the money. The most important job of a startup’s CEO is to ensure that the company doesn’t run out of money to continue operation.
It is not a good sign to run out of money, things start to go awry…
Therefore, we should keep an eye on the money. Keep track of the cash flow and develop the discipline for good cash management, I have met a lot of businessmen who cannot account for their business. They just muddle everything up and gradually everything hits red and the lights go red.
