What they want to hear or what they need to hear?

When you deal with any form of audience, you soon need to choose a side.

If you focus on what you think they need to hear, you might soon find yourself preaching to an empty room. Yet, if you started saying what they want to hear, you soon feel you are just not impacting them as much as you should.

I think it is important to pick a side, pick a message and stick to it. Some will hate you for this and of course, some will love you extra for this.

Anyway, anyhow, it is important to keep the message pure and straightforward. When people need to hear the truth, they know exactly who and where to get it from.

About The Author

Ademola Morebise Posted on

Principal Ademola Morebise, aka "He That Watereth" is a teacher, creator and magnate. Morebise.com is the home of his writing and work.

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