I am always puzzled when I ask a business person about their marketing or sales process and get blank stares in return. Some go on to respond along the lines of “print flyers/brochures/handouts/*insert other publication type here* and distribute”.
Does that approach still work?
One thing your business really needs is a sales process.
A sales process is a system. It is a repeatable series of steps that helps to map out and track interaction with prospects from their first point of engagement with your business through to a close.
A sales process will help to quickly acquire customers if done right.
Who are your prospective customers and clients? Where are they? What is your plan to get in touch with them, become acquainted and get to do business?
Your sales process also has to be constantly reviewed for effectiveness, it has to be fluid and not some rigid unbendable laws.
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