…Is making money.
A business must be a revenue generating machine for its owners and shareholders. It has to keep growing bigger and making more money.
We must not forget that branding, marketing, advertising, PR, product development and the 1,000 other things every business “needs” to be doing is merely done inorder to increase the bottom line, profit.
The only thing your business needs to do is to make money!
What are you going to do this week to increase your revenue by 10% or more?
