The company that wants to go far knows that the branding is very important.
Your brand is what people perceive you to be and not what you think you are. You therefore have to work very hard to ensure that what you think you are is also what the world thinks you are.
What will it take you to fulfill every promise you made to your customers?
What sacrifices will it require?
What will you have to say NO to?
Which (new) skills do you have to cultivate?
Can you draw up a plan that will help you make it work?
