Nobody care about who you are or what you do. Nobody gives a damn about your company’s cool name, brilliant logo and ideas.
Everybody only cares about themselves!
“The world revolves around me”, that is the truth. Everybody wants their world to revolve around them and that is the reality you have to deal with. That is the reality your marketing has to deal with before you can make any progress.
The next time you need to market something, do not go on about how awesome you are, nobody cares.
The first thing you need to do is to connect around the target audience’s desires, goals and aspirations. That is what gets you their full attention. Talk about the benefits you are bringing to them and not about all the amazing things you can do.
Nobody cares about you!
Get over it!
