Industrialisation, the process of making something at scale is cool, no doubt. That is also where the big bucks lie.
Until you are able to industrialise what you do, you might not be able to maximise your financial returns from the project.
However, there is an aspect of industrialisation that bugs me, and that is the impact of it on creativity.
Industrialisation has only one outcome: average products for average people.
You cannot make products that are too powerful and expect it to be a mainstream hit. More than half of your target audience might not be smart enough to use it!
Research taught us that over 90% of your users will only use about 10% of the features of your product.
The movie industry is not left out, Movie Studios cannot create completely new movies because it is too risky, they have to borrow concepts and ideas from movies that people liked and use them to make new movies. Why do you think everybody is making superhero movies and rebooting old movies people liked?
Creativity starts from “this might not work”, you do not want to take that risk when you are at the process of industrialisation.
So, you want to start producing your work at scale? Cool! Good for your wallet! As long as you realise it might come at the expense of your creativity.
