People always flock towards places where they think their problems can be solved.
Whatever you offer the public must be relevant to them if you want them to stop by.
If you are serious about making a difference in the lives of people, identify the pain points in their lives and look for how you can make it go away.
I see many brilliant and talented people running ghost shops and ghost towns online because they are simply barking up the wrong tree.
What does your target audience really want?
How can you make it happen?
