One of the greatest business advice I ever got was that “find out what you really do and commit to it. What you do might never change.. but you will constantly be evolving how you do it”
This is key.
Most businesses always start with the best technology available, only few is able to truly keep up as technology changes over time.
You have to remain among that few!
Evolving everyday, learning and growing…
Trying out newer and more efficient ways to deliver what you do.
If you are in the transport business, you are fine. However, if you keep thinking you are selling cars… you might be in trouble.