Author: Ademola Morebise

The good book says: “But the path of the just is as the shining light, that shineth more and more unto the perfect day.” – Proverbs 4:18 I have particularly loved this alternate translation: “The road the righteous travels is …

Nobody knows what they are truly capable of doing. Despite the spike in the number of people that parade themselves as experts and gurus, the truth of the matter is that nobody actually knows what to do. We just making …

I used to reserve my best for only endeavors that I regard to be “worth it”. And so, I treated some of my work and indeed some of my clients with some level of contempt while I saved my best …

When our marketing is light years ahead of the product. We lose. For every time we exaggerate about just how useful or powerful our product, we open up ourselves to the risk of losing customers who experience it and decide …

When you define your target audience, it means you have consciously decided to focus, pouring all your care and attention to satisfy people who fit your description. It also means that you have decided to alienate people who do not …

There is safety in the multitude of counsel, no one would ever challenge that. The thing bugging me is that I hate safety. I think playing it safe is just another word for fear. Afraid of making a change, afraid …

I am not sure if we humans are designed to be wasteful by default, but I am sure you will agree with me that we can be wasteful. We waste our resources, we waste chances and opportunities that come our …

It is interesting to me that while you might really wish to see a miracle sign first before you make your moves, sometimes it looks like you have to jump first and with a mindset of “if I perish, I …

Work hard, play hard. All work and no play makes Bayo a dull boy. Donald Trump argues that he doesn’t take any vacation from his work because his work is also his play. I admit that when you own golf …

Take a pause and think: Can I get things done faster if I used better tools or if I could gather a little more information? A lot of people slave over projects for months, only to discover that using another …