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Author: Ademola Morebise

Analysing how the most powerful company in the world failed at social media…

By Ademola MorebiseAugust 9, 2017TMP

There was this powerful internet company, arguably the most innovative company of our time…. yet they where struggling to have a social platform that could host conversation and community.  They at first denied it was a problem…. then later they …

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It begins with the customer, it always does.

By Ademola MorebiseAugust 8, 2017TMP

A classic rookie mistake we all make: we begin our projects by focussing on our initial idea. This is why sometimes, we make things that are technically awesome, but irrelevant to anybody. I see companies spend many many years working …

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The thing about coaching for business builders

By Ademola MorebiseAugust 6, 2017TMP

Yesterday’s post about how to really add value to the economy was well received for the most part….  It was this part that caused some ruckus:  We need to forget all this life coaching and motivational pitching, we need to …

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How to add value to the national economy

By Ademola MorebiseAugust 5, 2017TMP

You are only adding value to the economy when you are hard at work, working on providing tangible products and services at scale. We need to forget all this life coaching and motivational pitching, we need to do away with …

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The age of collaboration

By Ademola MorebiseAugust 4, 2017TMP

One of the smartest things an innovative business builder (that’s you, by the way) must do very early on in their career is to decide what exactly is their core area and then… outsource the rest. Identify your core, outsource …

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Innovation wins, not sell-to-a-big-company lottery jackpot

By Ademola MorebiseAugust 3, 2017TMP

About 5 years ago (around 2012-ish), I received a call about helping to build out a new web platform. A client had referred me to this new person and after he saw some of my personal projects, he was convinced …

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It is never about the tools or resources

By Ademola MorebiseAugust 2, 2017TMP

It is never about the tools The tools you employ are never going to secure you a victory automatically. The man with the bigger gun does not necessarily win every fight. It is one thing to have a weapon of …

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Double your hustle

By Ademola MorebiseAugust 1, 2017TMP

Double your input.  Double your hustle this season.  If you will hit those audacious goals you set in January, you will have to do more than you are currently doing.  Why not demand excellence from yoursel this month?  You realise …

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Where product development begins from

By Ademola MorebiseJuly 31, 2017TMP

Building a product starts from conversation with the target audience.  You have to talk to them, figure out what they really want and how your info product/app/seminar/workshop can actually help them unlock their next level.  When I was a rookie, …

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Thinking like an “Adult Film” company

By Ademola MorebiseJuly 30, 2017TMP

There is this inside joke that the first apps to penetrate any new medium or tech is pornography videos! Adult Film companies obsess about new platforms. S3x film companies are always on the cutting edge of tech, looking for ways …

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Posts pagination

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