In these digital times, companies should now place digital marketing at the heart of their marketing activities because doing so amplifies your reach. You do much more with less.
Tech moves slowly
In an alternate universe, Nigerians did not have to wait for nearly 72 hours and stay up all night waiting for elections results. The results are been collated in real time, once a person thumb prints his candidate of choice, …
Konga, Jumia and Nigerian Ecommerce
I do not think any conversation about ecommerce in Nigeria can be had without making a mention of Konga and Jumia, widely regarded as the pioneers of ecommerce in Nigeria and rightly so. No Nigerian ecommerce venture has gone this …
Another reading
I have learnt the practise of re-reading materials I have read, understood and comprehended before. I also watch certain movies I love so much over and over again. The amazing thing I discovered is that with every time I read …
Becoming more productive starts with a step
There are tons of advice out there about productivity, but I have found out that most of the time, getting to apply them does not seem to work. Not because the advice peddled are terrible, but because as I have …
Typewriters are not going anywhere…
Typewriters are not going anywhere, they are here to stay. Sadly, it didn’t work that way. Typewriters now have their place in the museum along with the floppy diskettes and video cassettes. Resisting change is futile, seek out what works …
Tools and toys
We use tools for work, we play with toys. You make money when you build or sell tools that makes other people’s lives easier. After a certain stage, toys are relegated to the background because it is people that earn …
Real marketing, not spamming
The official academic definition of marketing from The Chartered Institute of Marketing (CIM) reads thus: “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” These days, we rarely find businesses who do real marketing. What …
Real marketing
These days, we rarely find businesses who do real marketing. What most people do nowadays is around the grey area of spamming. All businesses seem interested in doing nowadays is just to get word about themselves out there, using any …
A word or two on future of Business models
I expect business models to change dramatically as we proceed into the future. New and strange sounding business models are popping up all over the place and I predict that this trend will continue. Business model can be defined as …