What if it goes well?
As a business consultant of some repute, I discuss business ideas a lot, helping people fine tune their ideas and get to the starting line. What I have observed is that most of such conversions center around all the things …
Measure everything
Advertising and marketing ideas are nearly unlimited, but our resources are limited. That is why we should keep track of every Naira or Dollar we spend on such endeavours. Do not just throw your money “away” for advertising in newspapers, …
The Jobberman morale booster
The same 2009 ASUU strike that changed my life forever by giving me enough time to build Gistcaster, also gave Ayodeji Adewunmi, Olalekan Olude and Opeyemi Awoyemi enough time to start an online job search company; Jobberman. (Gistcaster went on …
In hunt of customers
Without customers, there cannot be cash inflow, and without cash inflow, we cannot stay in business. Business growth is one of the major focus areas of every business out there and for a small, young business like us, growth is …
Some other things
A quick riddle: “If 2 people do exactly the same things, will they get the same results?” Physicists will say YES, but every other person knows that this is a bold NO. If 2 people do exactly the same things …
Braced up for the worse
It seems to be the worst week ever; combine lack of power supply with lack of access to petrol inorder to keep the generators running. Economic and commercial activities ground to a halt all across the country. In business, we …
Find a niche, not a nation
A niche can be defined as a distinct segment of the market. For increasing the chances of survival of your new business, it is always better to start in a small way by focusing on a subset of users rather …
Entrepreneur or Unemployed?
Are you an Entrepreneur; a risk taking business man with a vision in mind or are you simply unemployed and keeping busy with whatsoever your hands finds to do at the moment, ready to dump it all when the right …
Grand Strategy
In 2008, Marvel Studios released the Iron Man movie which went on to a great success (and one of my own favourite movies of all time). Four years later, they had done some other solo movies like Captain America: The …
The Business Founder’s journey
A Business Founder has to embark upon a journey, a journey of capacity building and key knowledge acquisition. What kills businesses is not always lack of funds, most times businesses perish for lack of knowledge – the owners do not …