The businesses you start will run at one or more of these four levels:
- Community
- Local
- National
- Global
Community refers to your immediate surroundings. Most Mom-and-Pop shops fall under this category, a business that only serves a few houses or an estate.
Local businesses serve a whole town or city.
National businesses operate across a country, while Global businesses operate across countries.
It is important then for the young Business woman to put these minds to heart, that way you know exactly what level of business you are and how much work you would need to inject if you want to enter the next level.
The higher you go, the tougher it becomes to acquire customers and keep them satisfied with your business’s offering.
