We have been discussing about the upcoming holiday season and the need to position yourself to cash in. Paga, a mobile money operator has taken the wraps off their initiative tagged “12 days of Paga”, they promise to offer subscribers a juicy-cannot-refuse-deal for each of the 12 days.
Why are they doing this?
Probably because they love you and want to put a smile on your smile, but also because it helps with their business goals. If this 12 days of Paga promo works, Paga would be able to acquire new users and get cash to flow through their system.
This is the basics of the game:
- People are shopping this period
- Paga gave them a reason to shop (massive discounts and gifts)
- Paga and their partners will get various business goals and objectives fulfilled
Over to you, for the umpteenth time: How are you cashing in this period? What business goals of yours can you get fulfilled by taking advantage of this period?
Watching The World
- Here is a link to 12daysofpaga.com
