It is not a completely sound business strategy to run so hard, trying to win the present.
There are incumbents who already control literally everything inside that business space already and you will simply pitch yourself in a war against them for no sound reason.
What most people resort to is to fight for the breadcrumbs by offering really low prices and attracting the bottom tier of the market.
I think there is a better way.
Rather than fight for the present, I would rather create the future.
Rather than fight for the present, I would rather take a long term view and work hard enough to become a key part of the future. What smart startups do is that they create a product/service that renders the current market leaders irrelevant.
And that should probably be a better business strategy.
