Everyman has a “core”, that something (or some things) that unite your spirit, soul and body. That thing you would really want to get done regardless of the cost. Something that keeps you up at night, something you can become really great at.
I do not think anything can fire up a man more then real passion.
True greatness seems to come when we connect within and reach deeper. That is what can truly fuel us to a level only very few people ever attain. Finding your center is what breaks you free from the evil clutches of money and material possessions.
I am not saying having money is not a good thing, I plan to accumulate loads of money, but I would never be defined by it. My passion is not in amassing money, I live for a reason far more important than money.
If you go about business without finding your center, your core, the best you can be is good, not great.