A niche can be defined as a distinct segment of the market.
For increasing the chances of survival of your new business, it is always better to start in a small way by focusing on a subset of users rather than everyone. You might find it easier to market to and truly completely satisfy the needs of a well defined niche than an undefined nation.
The trick is to ensure that you are the very best option for the people you wish to serve and this becomes harder to do as you grow bigger and bigger. Facebook was able to find its firm footing by starting from a niche and then expanding into everywhere, Google was just a search engine for many years.
Perhaps the reason you are yet to launch out or truly record any good success is because right now you are chasing a nation that you do not have the capacity to handle. Perhaps you need to find and focus on niche, we all do.
__________
Watching The World
- Internet Explorer is dead, say hello to Microsoft Edge
