Why should they partner with you?
Business partnerships can really do a lot of great things for us when properly done, but partnering for partnering sake or a partnership which offers no clear value to you or such partners makes no sense.
A lot of small businesses that claim to be in partnership with the BigCo are almost always just kidding themselves.
Every business partnership needs to be closely scrutinized, everyone should win. Everyone should win BIG. Before rushing into partnerships, what’s in it for us? what’s in it for them?
Is it worth it??
