Stop optimising your business for the haters, the critics, the naysayers. Those people who only want to see all that you are doing wrong. I know negative emotions might sometimes provoke a better response than positive emotions and there is always a chance that the positive feedback you are receiving are not sincere enough, yet we ought not to encourage our users and customers that specialise in throwing tantrums.
It far more useful to pay attention to the 95% of the customer base that appreciates your services than trying to switch things to suit the 5% of the critics.
A vocal minority should always be treated like that: a minority without any dent in business profits.
When we start optimising business for the 5%, we alienate the 95% that really cares and wants to see more from us. We need to avoid the trap of thinking our business will be loved by everybody, without anybody criticising or ignoring us. It does not seem possible.
As powerful and popular as Facebook is, there are still some people who refuse to sign up for Facebook. Why did Facebook go ahead to acquire Whatsapp and Instagram? The core Facebook app offers every feature you can also find on Whatsapp and Instagram, yet there are numerous people using Whatsapp everyday that will not touch Facebook at all.
Optimise your business and services for the fans, people that love you (just like Apple does) and ignore the minority.
__________
Watching The World
- Finally, a real Android phone is here, a robot phone that waves at you when a reminder goes off; answers your calls, takes messages (and reads them out loud, if you choose) and ships with a built-in pico projector with which it can project photos, is Sharp’s latest genius idea for a smartphone. Take a look.
