I used to reserve my best for only endeavors that I regard to be “worth it”. And so, I treated some of my work and indeed some of my clients with some level of contempt while I saved my best for some of the work.
It then dawned on me that I was just been silly. By giving myself permission to be crappy some of the time, the crappyness was actually seeping into all of my work. Excellence was nowhere to be found in the things I was doing, it was time to repent.
My life changed the day I decided that anything I found to do, I was either going to give it my best try or do nothing. Whether my clients pay me $5 or $5m, I would pour in my best, not allowing myself to slack, not issuing the permission to do an half-hearted work.
When it comes to our ideas and endeavors, we have to put in our best to anything and everything we are laying our hands on… or just quit. Half-hearted and no-hearted works suck and could actually damage your reputation in the long run.
Give us your best or give us nothing.