Social media is huge. It has completely flipped how media, advertising and marketing works. Anyone and everyone can compete on more open and level grounds.
It is therefore not a surprise that there is this innate drive to open accounts on every social media platform out there, it is suddenly not enough to be on Facebook and Twitter, you also need presence on Instagram, Pinterest, Vine, Periscope, LinkedIn, Google+, Dribble, StackOverflow, Nairaland, 2go, Weixin, Skype, Line, Hike and all the others.
But, here’s the thing: you do not have to be on all the platforms out there. Might just amount to waste of resources afterall. If you have a tight budget and need to get things done, you realise that you need to focus. 2 questions that you need to ask yourself: who is my target audience? Where are they most active?
Once you identify 1 or 2 places you are most likely to find your target audience, you then zoom in, study the platform and find out how it works before you start posting and interacting with others.
Perhaps your social media efforts would yield more fruit if you concentrated on 1 or 2 platforms rather than spreading your resources thinly across so many platforms.
