A lot of messages will be sent today. I am sure you are going to send out some of your own too.
Here is the thing: if you must send out messages, why not send out heart-felt messages? Messages that will not look cliché or like 7, 000, 000 others sent out today. Generic, meant-for-everybody messages are just down boring and uneventful.
I am sure it will not hurt if we spent an extra 3 minutes to really craft a message with a specific person or group of people in mind, rather than just send a banal message to everyone.
Why bother to send out special and thoughtful messages?
Simple: It endears you to people.
Now, think of all the long term profit you can make when people are endeared to you…