Every month, some 16 million Nigerians use Facebook. Every single day, some 7 million Nigerians stop by on Facebook.
I have been convinced for a while now, that Facebook is that ONE social media platform we need to focus our resources and mine new customers from. With the potentials of reaching so many people, I would say it is worth it to invest the time and effort to get something profitable out of those 16 million Nigerians on Facebook.
(Of course, I can help you figure out your Facebook strategy. Borrow My Brain!)