This internet-as-a-business-platform thing works, no doubt.
People smarter than us are making money from their internet based operations, people dumber than us are also making money from their internet based operations.
The question that pops up over and over and over again is: why am I not making money from my own online efforts?
Well, from my experiences in working with various clients and partners over the years, I think the answer is that many of us (myself inclusive) seriously underestimate the amount of work we need to invest into our internet efforts before they can become money making machines for us.
Many people love the idea of making money from internet based operations, every single day a new e-commerce website goes live, a new membership website is launched, a new knowledge based company goes live. The challenge is just that they fizzle out over time as they cannot consistently market the website or run ads or provide the promised value to their audience.
It goes both ways; perhaps guys like me (the techies that build the platforms) should be more honest with our clients and paint a picture of how much work will be required inorder to turn things around.
It is time to put things in proper context: running a business online is not easier than running it offline, it is merely cheaper.
Easy and cheap are 2 different things entirely.
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Watching The World
