We thrive on ideas, but our day-to-day business is all about delivery. This is one of the key nuggets I learnt from Richard Branson.
Delivering products and services as promised. On time, every time.
Delivering on promises made yesterday as well as making new ones towards tomorrow.
Everyone makes promises, the difference between the bumps and the real winners is that one team has decided to deliver upon every promise made, every single day.
Work your ass off to deliver as promised, watch your productivity increase and many more happy dealings.