Surviving the changing landscape of modern business

These days with Facebook building a marketplace (Like Jiji.ng or Jumia Market) and Google now making mobile phones, VR headsets and other hardware products. It is now clear to everybody: Nobody has a safe hold on any area of business.

Someone joked that Facebook might just venture into selling pure water next, I wish I could also dismiss it as a joke.

Here’s the thing: if your business will survive in this century, you have to ensure that you are the best. You have to work really hard to maintain your business standing and influence.

You have to decide which customers you want to serve and how to serve them so well, that they would never leave you. You also have to be ready to enter other spaces, the age of single, laser beam focus businesses are over.

Keep calm, do not panic. You can hold your own against any opponent, just that the playing field is now more brutal than it used to and the big guys are coming to eat up your lunch.

You need to establish a real stronghold in whatever sector of the economy you play in or you will be left biting the dust. You must start small and then grow your footprint across the sectors that interest you, become so good that no giant company can knock you off.

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Watching The World

 

About The Author

Ademola Morebise Posted on

Principal Ademola Morebise, aka "He That Watereth" is a teacher, creator and magnate. Morebise.com is the home of his writing and work.