Forget all those fat business books, thousands of pages long… that are describing business in riddles.
Business is all about selling something cheaper than you got it.
That’s all there is to business.
That’s why I’m suggesting you look for high profit margins in your industry… they exist in all industries.
The issue is that they are usually not-so-obvious. They require some thinking and digging.
For several years, people where disappointed when I decided I wasn’t launching a web hosting company.
For many, they felt it was a no-brainer move for me.
For me, web hosting was a boring commodity business where I wasn’t sure what exactly would make my own web hosting company be different.
However, after much thinking and study… I discovered I could do stuff in the WordPress hosting niche.
WordPress hosting is a higher margin business than the general web hosting space and it’s not a commodity business.
How I hate commodity businesses!
So… don’t just be in business.
Settle in the most profitable niche (or sub niche) you can find.
From my personal experience and work with clients, I know they exist.
