Sell what we want

With limited resources and time, why on earth do people try to sell products people do not need?

Some investigation and tracking of sales of Apple Watch, the latest i-gadget from Apple seems to have hit a bump.

Apple is currently selling under 20,000 watches per day in the United States—that’s down from 200,000 per day during its opening week. At one point in late June, Apple was only selling between 4,000 and 5,000 watches per day. To put that in perspective, 34,000 iPhones were sold per hour over the holidays in November and December 2014. That’s high, by any standards—the iPhone 6 and 6 Plus had just come out—but it also casts a terrible light on the smartwatch sales numbers.Source

Why is the Watch not looking like another big hit for Apple? Well, people do not need a smartwatch, people even barely want a smartwatch. Companies makes this mistake over and over again that you start thinking such a mistake can never be avoided. But I think it can.

We need to expose our ideas to real people who can genuinely comment on it. We must work to develop products that already have a waiting market by selling things people are craving to but, not something we are craving to sell. It is always easier to sell a solution to a problem people know that they have and that is where I love playing.

Apple Watch is so different from the iPhone, when the iPhone came out, it was coming into a world that already had phones and there was already a demonstrated usefulness for phones. The iPhone did not have to pioneer the idea of what a phone is and why you would need one, people already knew they needed one. The Apple Watch on the other hand, unless I am 15 years old all over again and desperating looking for anything that would make me look cool amongst my equally immature friends, I do not see why I would need it.

__________

Watching The World

 

About The Author

Ademola Morebise Posted on

Principal Ademola Morebise, aka "He That Watereth" is a teacher, creator and magnate. Morebise.com is the home of his writing and work.