When you define your target audience, it means you have consciously decided to focus, pouring all your care and attention to satisfy people who fit your description.
It also means that you have decided to alienate people who do not fit in. And it is perfectly fine.
So, when people who do not fit into your target audience stop by and leave, do not feel disappointed – it was never meant for them in the first place. You have to focus and reach out to the people you want, the people you have decided to serve and not get distracted when people who are not a fit for your products or services stop by.
We need to avoid the trap of thinking my product is for everybody. No way. Pick your market, face your front and mind your own business.
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Watching The World
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