Today’s modern business scene moves so fast that businesses too have to constantly be on the move. Learning new ideas, ditching old ones.
It is good for businesses to pay close attention to their customers, know them well; especially their spending habits and triggers.
MTN Nigeria has caught my attention in recent times with a series of promos that is clearly geared towards exploring their massive userbase and trying to optimise it in order to yield even more profit. They launch a new feature, study how it is been used and then adopt or kill it off based on reception and of course: profitability to them.
Always be ready to try new distribution channels, try new sales tactics, forge new partnerships. Microsoft and Apple are now partners! Working together on various bringing the Office suite to iOS, a move nobody thought would ever happen. There is no such thing as permanent enemies in business.
Always be changing!
