One of the biggest hurdle to cross when doing business the digital way: over things like email, Whatsapp and your website is the trust hurdle.
The first thing your customers want to know is whether they can trust you.
How do we know you aren’t a scammer?
How do we know you are for real?
The easy way to build trust I found is by taking it personal.
If you come across as an authentic person, with a reasonable online profile that you have built consistently over the years, it is way easier for people to trust any business you are associated with.
One reason I’ve found online success is because people know Ademola Morebise in the online space and so, every new project, whether it be bulk sms or all-in-one online marketing suites or a Whatsapp based product finder. People don’t hesitate too much before they hand over their money to us.
I see so many online businesses that struggle because people don’t just trust them.
Not every online business needs this trust ofcourse, if you run yet-another-gossip blog, it doesn’t matter if we trust you or not… You aren’t asking for our money. We come around for you to entertain us.
However, the real gold in this economy comes from connections you can make, connections built on trust.
It is never too late to get started, cultivate an authentic online presence and you will find it much easier to run your business online.
That idea of keeping your person and your business projects separate is not so helpful in this digital business space.
