The official academic definition of marketing from The Chartered Institute of Marketing (CIM) reads thus: “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”
These days, we rarely find businesses who do real marketing. What most people do nowadays is around the grey area of spamming. All businesses seem interested in doing nowadays is just to get word about themselves out there, using any vehicle available.
I think it is a small-minded way to go about business. Real marketing helps us in connecting genuinely with our target audience, the ones we set out to serve initially to help.
Therefore, one real key to building a profitable business is by connecting and not spamming your customers and prospects. A marketer goes into the arena with a sharp mouth and a sharp ear, she discusses her offers and listens to feedback from the prospective customers, this way her businesses and organisation can develop a more tactile plan that can better succeed. Spammers do not have the patience to develop such a relationship.
A spammer’s goal is so short sighted; the spammer wants to just force his products or services down our throat without any regard for our personality. Spamming works wonders for people in the short run, but in the long run, it breaks down.
Real marketing, not spamming is what can deliver real customers to us over the long term. And acquiring valuable customers is a building step towards creating a profitable business.
