One of the big moments of 2015 for me was the day I got a message from my Mum on Whatsapp messenger.
I rubbed my eyes and rolled my totem* just to be sure I was not dreaming again… I was staring at a Whatsapp message from my Mum!
Why is this #TMP worthy?
It shows a shift in technology usage. And one of my many jobs is to keep track of digital tech and document how it is changing how business is done.
That hello from mum on Whatsapp was as dramatic as the first phone call some of the older folks got from their parents (I do remember my Dad expressing similar feelings after my grand mother called him for the first time!).
A little while ago, Whatsapp announced that it had crossed the billion user mark. More and more people are coming online to Whatsapp, the more efficient way to text people in these parts. As they come on Whatsapp, it opens up a lot of possibilities.
Last week, a woman marketing educational products on Whatsapp made nearly NGN20, 000 in profit.
One woman and her mobile phone.
I think it is time to take a critical look at Whatsapp and start asking: how can I use Whatsapp as a platform to achieve some of my goals?
Indeed, it is time to start drafting Whatsapp plans. The people are there and we can reach them there and we can deliver immense value.
*totem: from that brilliant movie: Inception (2010).
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Watching The World
- You can now GMAILIFY your old Yahoo! and Hotmail addresses. (We should all just replace email with gmail officially…)
