And hence, we cannot really do business. You can not even offer a service I would need either.
It is very simple, really.
The better you know your (potential) customers – their likes, dislikes, hopes and aspirations – the better you can create businesses and organisations they would be able to identify with. And of course, the more money you can make.
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Watching The World
- Morning routines: People are the fastest out the door in Shanghai (56 minutes) and the slowest in Mumbai (2 hours, 24 minutes), where they’re also the kings of the snooze (58% hit the button at least once). New Yorkers and Stockholmers are the most likely to work in their bathrooms (16%). But regardless of city, women spend more time than men picking out their outfit for the day, a process many find stressful. Find out how having this information helped IKEA, a Swedish retail company expand globally.
