In this insightful post, Richard Baxter, the CEO and founder of SEOgadget describes the concept of “Hyper targeting your audience”. Guerrilla methods by which your content finds its way to the people that needs them, not by trial and error but by precise, accurate data crunching.
The article is a must read for any one that publishes anything on the modern internet.
By the way, Panorama is a new category on the blog. It is for collecting articles worth reading across the interwebs, afterall I do not know everything. It is always worth it to point you guys along on other places you could get top notch articles.