Advertising and marketing ideas are nearly unlimited, but our resources are limited. That is why we should keep track of every Naira or Dollar we spend on such endeavours.
Do not just throw your money “away” for advertising in newspapers, magazines or blogs. Keep records of where your business leads are coming from, take records of which channels are not working and channels that will work but will need some more work.
I do not think startups should be too concerned with brand building activities. The goal should be to find the product-market fit before your money runs out and then scale up your business. As fast as possible.
Measuring things like these eliminates wastage.
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Watching The World