No, you do not have to lie
Some people where able to deduce why I wrote about marketing and lying yesterday (hint: The first article I shared under watching the world), I have loads of respect for the man who drives that company and wish him the …
Where do great ideas come from?
I don’t think knowledgeable people have the best ideas, and so, I disagree that great ideas come from having much knowledge. Rather, I believe that great ideas come from the spiritual. When the voice of my heart is louder than …
Identify the unfulfilled needs and desires
Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” The real gold is found when we can identify the unfulfilled needs and …
Don’t run a ghost shop
People always flock towards places where they think their problems can be solved. Whatever you offer the public must be relevant to them if you want them to stop by. If you are serious about making a difference in the …
You could at least pretend to care
The primary reason we do business is to make money. Simple! If its not making money, its not business; that’s more like a busyness. So, take your customer’s money, all of their money, but please care about them too. If …
Apprentice by proxy?
Mentorship and apprenticeship are forms of relationships that must be deliberate. Not laid back, all in. I do not think an effective apprenticeship can be done by proxy. You cannot hope to absorb the wisdom of the master by staying …
Am I ready for this?
Are you ready to start out your own schemes and ventures? Do you need some more training first? These are questions you need to answer before you set out and say you are starting your own business or NGO or …
The problem with been first and foremost a Nigerian in these times…
Is that you are in big trouble. The economic recession is real, prices are going up. There’s no money anywhere. The economic recession is real, its hard. For Nigerians, they are inside a real mess. The alternative: if you believe …
The real way to service the customers
The first week of October is designated Customer Service Week in many parts of the world. It is an international celebration of the importance of customer service and of the people who serve and support customers on a daily basis. …
You do not have to be here
None of us has to compulsorily do whatever it is we find ourselves doing. There is always a choice, an alternative. So, do not sit miserably at your work cubicle all day, doing things you are not interested in doing.You …