That was obvious
The more obvious a business opportunity is, the less money you can make from it. (if it is so obvious, then anybody can pick up the business and clone you in days…) That is why I suspect that very soon, …
Good problems
Scaling up your website to handle the 1 million visitors you are getting every hour. Sorting through the 1,000 candidates that applied for a vacancy at your startup in order to ensure you get the best person. Planning how to …
Users or Customers?
Anybody building a digital service, maybe a social network, messaging tools, or a CRM app needs to answer a vital question early: are you going for users or customers? A Customer is a person (or entity) that rewards you financially …
Business and the role of communication
The business process starts from communication, as a business man you have to ensure that whatever it is you have to offer is clearly communicated to your target audience. They have to understand it. Your communication has to promote your …
Women and our motivation to start
So, the following message came in from a #TMP reader: “Mr. Morebise, I have a problem, I want to create a web app but I am not just inspired to start, any ideas on what to do?” Of course, I …
The first step to solving problems
The first step to solving any problem is to understand it. Funny how many of us skip this very first step. How on earth do you really expect to solve a problem you do not understand? Are you counting on …
Go slow to go fast
Everyone would love to move a little faster than they are currently going and to achieve this, the first line of action is usually to throw more money at the challenge: more ads, more staff, more equipment etc. But more …
Finding your center
Everyman has a “core”, that something (or some things) that unite your spirit, soul and body. That thing you would really want to get done regardless of the cost. Something that keeps you up at night, something you can become …
Man of the masses
A successful business man has to be a man of the masses. A person in-tune with the needs of the masses, a man who can genuinely identify with them and really see things from their own point of view. People …
Playing on the big stage
Can Nigerian startups ever rule and dominate the big stage? Can a Nigerian really conceive and execute the next Google, Facebook or Coca-cola? (I do not mean that we build a new search engine or social network, I mean building …